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How to Pitch to the Media the Right Way and Turn that Publicity into Profit

In this episode, I sit down with Christina Nicholson, the Media Maven, to learn how to pitch to the media the right way and turn that publicity into profit!

Resources mentioned:

 

About this episode:

In this episode, you’ll learn:

  • How Christina went from TV reporter to freelancer to building her own accidental PR agency
  • The changes Christina made that allowed her business to skyrocket and earn multiple six-figures in PROFIT working only 20-25 hours per week
  • How earning publicity can help us grow our businesses
  • The 3 different kinds of media and which one is worth the most to your bottom line
  • The benefits of earned media and how it helps you build trust with your audience
  • Why you might want to think twice about some paid media opportunities
  • How to determine which media outlets are right for you and your business
  • Why smaller outlets might bring a better ROI than the national media outlets
  • What to look out for when outlets guarantee coverage
  • Why you should run the other way when a publicist says they’re going to make you “industry famous”
  • What kind of mindset you need to have when seeking earned media
  • How to get earned media in 3 simple steps
  • The biggest mistakes people make when pitching to media outlets
  • Two ways to make your pitches timely so you’re more likely to get featured now and avoid getting pushed to the back burner
  • How to turn publicity into profit and why you should never assume that it will happen naturally
  • Why online businesses should consider becoming a member of the media
  • Christina’s #1 tool for sharing on social media
  • How Christina uses each social platform and how she grew her following
  • How to be sure you’re focusing your time and energy on a social media strategy that will help you get the best results for your goals
  • And more!

 

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Facebook Ads: 6 Simple Steps to Create Campaigns that Convert

In this episode, we’re breaking down the six simple steps to create Facebook ad campaigns that convert. This is the simple process that has gotten amazing results for my clients and my students -- time and time again -- in a variety of different niches to a multitude...

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