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In this episode, I’m joined by Allea Grummert, an expert email marketing strategist who helps bloggers and content creators make a killer first impression through welcome and nurture email sequences.


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About this episode:

Are you harnessing the power of email marketing to its fullest potential?

In this episode, I’m joined by Allea Grummert, an expert email marketing strategist who helps bloggers and content creators make a killer first impression through welcome and nurture email sequences.

Allea’s email marketing philosophy is simple. She believes we can make optimization MAGIC when brands ask themselves this simple question: How can we make the customer journey more enjoyable? 

Putting customers first, understanding what sets a business apart, and setting BIG goals and intentions are the key to her helping companies create honest & authentic conversations with consumers — in the inbox and beyond!

In this episode, we discuss:

  • Why email open rates may be an unreliable metric (and what to focus on instead)
  • The ONE purpose of an email subject line and how to pique curiosity in crowded inboxes
  • A flurry of tips and tricks to engage subscribers, build brand loyalty, and optimize conversions for sales and site traffic

…and a whole lot more!

Thanks for listening!

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