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Conversion Copywriting Secrets to Skyrocket Your Launches and Evergreen Funnels with Prerna Malik

In this episode, I’m interviewing Prerna Malik from

Resources mentioned:

About this episode:

Do you launch your funnels hoping for stellar results right out of the gate only to be disappointed?

While we all hope that our launches and funnels will hit it out of the park on the first try, that is sometimes not the case. Today’s guest breaks down the secrets of conversion copywriting and how to use it to optimize your funnels.

I am so excited to bring you my interview with Prerna Malik from!

Prerna is the co-founder of Content Bistro, a conversion copywriting agency that she runs with her husband. Prerna has worked with over 450 clients worldwide including some of the biggest and best names in the industry, such as Pat Flynn, Dr. Eric Zielinski, Kerwin Rae, Amy Porterfield, Carrie Wilkerson, Alli Worthington, and me!

She is a certified conversion copywriter and uses her proprietary framework and process for writing engaging copy that balances persuasion and personality with the precision of conversion science ensuring you get the ROI your business deserves. 

Prerna is a copywriting genius, and we cover so much in this episode, including:

  • How to make connections and work with influencers (like Amy Porterfield and Pat Flynn)
  • The 5-Step Conversion Brew Process for writing copy that converts
  • Common mistakes that business owners make when planning their launch strategy
  • The Connection Conversion Framework Prerna uses to understand the audience and write copy based on where they are in the customer journey
  • The questions you should consider when creating an evergreen funnel strategy
  • How to test and troubleshoot your evergreen funnel to skyrocket your conversions

And a whole lot more!

Thanks for listening!

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