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Advanced Email Marketing Strategies with Lauren McGoodwin of Career Contessa

In this episode, I’m chatting with Lauren McGoodwin, the founder and CEO of Career Contessa, the leading career site for women.

 

Resources mentioned:

 

About this episode:

In this interview, Lauren shares how she grew Career Contessa from the ground up and how strategically focusing on email marketing has fueled the growth and the relationships she builds with each of her 1,000,000+ readers.

In this episode, you’ll learn:

  • The creative ways Career Contessa attracts new email subscribers
  • How Lauren and her team developed their comprehensive email marketing strategy — including the onboarding sequence, segmentation, and keeping engagement high
  • The unexpected marketing strategies that are increasing sales for Career Contessa’s online courses
  • Plus, a whole lot more!

 

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